As part of the Levi’s “Live Unbuttoned” global marketing campaign the Levi’s 501 has been updated to keep up with today’s diehard denim fans. The subtle changes include a tapered leg, straighter waistband and a lower backrise allowing the jeans to sit on the hips rather than the waist. These adaptions help the jeans skim the butt, thighs and calves giving the jeans a more contemporary look. The ad campaign features Josh Beech (see above), model/singer with the band Snish.