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Madewell (on Broadway in NYC) is running a series of Denim After Dark events starting tonight (Aug 7th) and then continuing on the first Monday of every month. The evenings will feature $25 off any pair of jeans purchased, free hemming, styling and fit consultations with their Head Designer King Ying Lee, plus a Mojito bar and DJ. Sounds like a very pleasant way to do some denim shopping.