Though many businesses endorse charities these days, few have inspired the same awareness in their customers. The creators of Iron Army and Hudson Jeans intend to bridge that gap this season with the launch of unisex denim brand [city of others]. Putting the responsibility of change into the consumer’s hands, each pair of [city] jeans is tagged with a unique code that, upon entering on their website, allows the buyer to donate a portion of proceeds to a charity of his/her choice.

The fall lookbook likewise pursues this idea of independence, taking to the outdoors on an RV road trip, picking up denim-savvy hitchhikers on the way. The free-spirited group captures the ‘other’- a new generation collective of artists, musicians and the culturally aware who are inspired by the past, but look to better the future. With styles named after cities, washes after the weather and detailing inspired by vintage typewriters, it is clear that the thoughtful [city] seeks to be more creative mix than uniform label.

[city of others] is now available in a slew of shops in the US and Europe. So go, find it near you and pay your denim forward.