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For many denim enthusiasts the way into the realm of raw Japanese denim lies through the unassuming French brand A.P.C. Founded by Jean Touitou, the brand is famed for a minimalist look and carries some of the most infamous cuts in the world of denim.

As a jean, the denim is pretty heavy-duty at first if you opt for the raw or selvedge options but it’s got some stretch options on the slimmer models if you’re feeling tender. However that’s not really important, as you’re always going to have to endure a little pain to get the best fades and fades are what make A.P.C. so popular amongst newcomers and purists alike. If you leave out the washing and soaking for a few months they fade quickly, creating good whiskering, honey combs and stacking.

One last thing before you break out the breaking-in (and trust us on this one); A.P.C. is vanity-sized so most people buy at least two or three sizes below their actual waist to allow for stretching. Here are a couple of the classic models depending on what you’re after: New Standard – for a regular to slim pair depending on size (indigo pair shown), Cure or New Cure – for a slimmer silhouette (shown in its black guise).

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