Trousers London is a new brand which launched its debut collection at the Margin Tradeshow, held in London at the start of August. Branding itself as a premium mens label, Trousers London is the brainchild of four creatives whose collective experience spans design, architecture, the world of business and branding. An enviable roster of talent indeed. Trousers London makes jeans for the genuine modern day gentleman, for the man who loves the thrill of the new and is always at the forefront of the avant-garde,” say the founders. A bold claim indeed but one that’s backed up with some directional cuts and details including exposed fly buttons, silk pocket linings and some interesting silhouettes. It’s certainly a very Londoncentric label, especially the Trousers Four cut worn here by the chap in the top hat, so it will be interesting to see how Trousers London will be taken outside of its hometown.