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Here is a look at the Fall/Winter 2008-09 Collection from new high end European denim label Care Label. They chose the name to signify care, attention that was spent in the search for quality of selvedge’s denim and of other materials used in production of the jeans. Apparently they have also made a feature of the label on the waistband which initially appears blank but then reveals the brand name after repeated wear and washing – to signify that “these jeans do not need a label to have their own identity.”

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