1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I think that jeans are associated with some pretty radical moments in history, and those stories and iconic images help in creating a culture obsessed around a fabric. When we see those pictures of cultural heroÃ¢â‚¬â„¢s like James Dean, Elvis Presley, wearing jeans we are have a parallel to this old world look and I think that gives us a daily experience and an attitude. The fabric alone is really incredible in that itÃ¢â‚¬â„¢s one of the only fabrics that wears out beautifully and gets better with age.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Out of those 50 brands, our jeans might be half the price. We retail at $100 but thatÃ¢â‚¬â„¢s not what would make you pick them up. Aesthetically they look, feel and fit like every other premium product on the market, and a killer fit is a must! Another cool aspect of [city of others] is that we designed a way for the jeans to help connect the privileged world we live in, and the needs of others less fortunate. On every hangtag there is a donation code that allows the customer to go online to www.city-of-others.com
3) Who do you imagine is a typical customer?
Someone who is tired of other denim brands, wants not just value for their money but also brand depth, and is looking for a community that is doing something different (also if thatÃ¢â‚¬â„¢s you! Get in touch with us because we wanna hear your thoughts!)