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This week’s Designer Q & A is with Casper White, Product Development Manager at G Star.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

Denim is the most beautiful protective garment that was ever created. It’s original purpose is functional. It’s not for nothing that functional work wear is always a source of inspiration to G-Star… you can recognize this throughout all our collections.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?

We offer unique product based on denim craftsmanship and a significant signature in terms of styling. G-Star is not a trend-let company. We see ourselves as product developers, as product engineers rather than fashion designers. We prioritize product craftsmanship above trend.
This makes our products uniquely recognizable and in some cases even timeless.

We manage to cut through the large jeans clutter/offer with our own distinctive style and signature, sophisticated classics of good quality that people identify with, for a democratic price.

3) Who do you imagine is a typical customer?

They are people that do not necessarily want to show off but have a strong natural attitude.

4) Where do you get your inspiration from?

Additional to what we mentioned before, we are inspired by the positive tension between street and luxury and build upon the unexpected combinations this offers. There are no borders to our ambition for denim. Even our runway shows are experiments actually, they form a source of inspiration for ourselves too. They are raw exercises. We stay true to this authentic approach and want to transmit original craftsmanship in every product.