1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Most versatile, workable, reliable garment, best investment for money in fashion terms and the key item in a wardrobe that remains fashionable season on season.
2) Last time I counted there were well over 100 brands of premium denim jeans, what makes your jeans stand out from the rest?
RUBY is known for its great fits, quality denim, relablilty and for the tonal knot detail found on ruby back yokes and pockets, as well as key fashionable organic styles.
3) Who do you imagine is a typical customer?
Hard to say we go from Lindsay Lohan to Joe Whiley.