After a short respite, destroyed denim has made it back into the mainstream and high fashion, thanks to Britney’s VMA-winning ‘Piece of Me’ vid and Christopher Kane’s edgy pairing of ripped jeans and sweet snake-print blouses for Spring 08.

Destroyed Brand takes a highly stylised approach to the look- with bold spray-paint bleaching and multiple horizontal rips (sure to grow with every wash) down the front & back of both legs. Brit wore an original Destroyed pant in her video; Find the just-launched premium collection at their website. Not into the exaggerated look? Then the more subtle, rock ‘n roll black version is sure to please.