levis_unbuttoned_2.jpg

As part of their “Live Unbuttoned” campaign Levi’s have produced a selection of mini-sites for artists like Estelle and Nikki Costa. Apparently the concept behind the sites is to give people a look into the style of the artists, which translates as meaning you get a free music download, some links to the artist’s MySpace and Facebook page and the opportunity to buy the jeans being modelled by on the site.

levis_unbuttoned_1.jpg