Rachel Bilson appeared at Macy’s in Florida over the weekend to launch her new denim (and clothing) collection Edie Rose, which is made in collaboration with DKNY Jeans. Ms Bilson has been a bit naughty though – you might expect that when someone is launching their own brand they would at least be wearing it themselves, Rachel however decided that a pair of skinny AG Adriano Goldschmied Jeans would be more appropriate for the occasion.