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In UK the Rear Of The Year 2008 Award was won by actress/singer/model Jennifer Ellison. Apparently she fought off some tough competition in an online vote, although I am a rather suspicious that this thing is little more than a PR stunt. What has this got to do with denim I hear you ask, well this year Rear Of The Year are supporting Jeans for Genes, a charity which helps to fund research and care for children with genetic disorders via jeans related acitivies