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Given all the talk of high-end, expensive denim, we often times forget that denim is most often worn for its comfort. The current Z. Co Jeans lookbook brings back what All-American denim is all about- relaxation and freedom. Set away from the bright lights of the city, on an idyllic lake, the shoot features a single young girl in quiet contemplation. With the same every-girl attitude, the label is dedicated to producing quality denim that retails for under $60 (£30). In two short years, it has become a major brand sold at Macy’s across the US. This fall will also see the launch of Z. Co’s first men’s line. See more of the lookbook on their website, and buy online at macys.com or laid-back teen shop alloy.com.

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