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LA-based Karmel & Alden strives to epitomize all that is über-tan and platinum blond in its carefree California party girl label. Spring ’09 heralds in a variety of denim in vintage and dark washes, all marked with explorations on unique back-pocket designs. From irregular stitching to paisley embroidery to an asymmetrical flap pocket, the brand seems intent on bringing attention to the sexy back. It is no wonder then that Jessica Alba and Hillster Audrina Patridge have both been snapped in K&A duds since its launch in 2006.

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