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Levi’s current “Live Unbuttoned” global marketing campaign has launched yet another viral element this week. “Unbutton Your Beast” is a site where you can send a multimedia message to friends via the unbuttoned crotch of a pair of Levi’s jeans (see above). And Levi’s (or at least the people that create these viral campaigns for them) even went to the effort of making a special message for Denimology, which was rather nice of them.