What do Jennifer Aniston and Angelina Jolie have in common? Apart from the obvious, they are both fans of up and coming Anglo/American premium denim brand Lofli. And there is a good reason why – Lofli are passionate about producing the perfect fitting jeans. According to founder and designer Sheel Khemka “itÃ¢â‚¬â„¢s crucial that the jeans are not only supremely flattering, slimming-down the female silhouette to minimise excessive curvature, but also incredibly comfortable to wear.”
They must be doing something right because not only does Jennifer Aniston wear them off camera, she also chose for her character to wear them in her upcoming movie “He’s Just Not That Into You“. Lofli are available in the US from ShopBop and will be launching in the UK in Spring 2009.