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Most denim brands sell their jeans from the own website and to be honest the results are usually pretty uninspiring. Rich & Skinny jeans though have really made an effort to make their website a fun experience as well as showing off their jeans in the best way possible. Their online store features a selection of virtual models (each wearing a different style of jeans) who when selected step up onto a podium and strike a few poses. Even if you aren’t actually interested in buying their jeans it’s till worth checking out the site.