This week’s Designer Q & A is with Joie Rucker, founder/designer of Rich & Skinny (shown with R&S partner Michael Glaser).
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
There have been many things said about this….but after years of contemplating it, I think jeans are still popular because we all have an “emotional” relationship with our jeans. Jeans become a biography or record of our lives. In fact our jeans represent the passage of time and our experiences, fun, loves, hates, challenges and like our bodies they maintain the scars or wear from these experiences.
In addition to having personal emotional allure, jeans have obviously also been a major cultural symbol for sex appeal, self expression and rebellion. In addition to being the darling of Hollywood, Popular Culture and Celebrity for the last 60 years, Indigo itself as a dye has been ultra popular for a thousand years and has had a long and magical history.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
I won’t tell you our jeans are “better” than everyone else’s- but I will tell you they are the best that we are able to make and Michael and I have collectively 50 years of experience making jeans…we have a denim pedigree… The first and most important thing about our jeans are the fit. Michael and I are always updating, “tweaking” and improving the fit of our jeans. The other things that make our jeans “standout” are the details… We only use the best quality ingredients in our jeans and we search worldwide for the best of everything. The best fabrics, the best buttons, we only use the strongest thread, the best washing facilities in Los Angeles and all of our jeans are MADE IN THE U.S.A. by talented artisans.
3) Who do you imagine is a typical customer?
If there is one thing I’ve learned over many years in this business, it’s that there is no such thing as a “typical” customer. Which is probably why there are customers for so many different brands in the market.