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Blue Notch returns for a third collection, continuing its tradition of long and lean denim for both men and women. This time around, the washes are at once moody and subdued, a somber blend of urban spirit and modern sleekness. The SS 09 line will introduce the 5.8 ounce jean for women, an über lightweight skinny which weighs in at less than half of the average pair of jeans. Also adding to the mix is a denim jumper with the thinnest of straps- just a feminine slip of blue that is unexpectedly sexy. The men’s styles push an androgynous look, where jeans snug from thigh to ankle are paired with diaphanous tees and gauzy button-downs.

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