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YMI’s recent LA fashion show brandished a bevy of tight and bright denim in various cuts and colours. The playful approach fits into the label’s tagline ‘Jeans for Girls’ and their marketing toward the younger generation. On the runway, acid washed skinnies are dyed yellow, bleached jeans are embellished with rhinestones, and supershort denim is paired with waistcoats and experimental balloon sleeves. But the show was not all flash- a lightweight denim playsuit cinched with a skinny wraparound belt was understated cool, and dare I say, even a bit sophisticated.

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