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April 77 are renowned for their punk/new wave style jeans and clothing but for the new Spring/Summer 2009 collection things have gone decidedly hairy. Where before their clothes were modelled by punks in stark urban environments, now they have opted for kind of “Man Who Fell To Earth” hippie alien type vibe. The focus on jeans also seems to be changing, with the denim now taking more of a backseat to the t-shirts, slacks and jackets in the new collection.

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