Current/Elliott appeared out of nowhere to take the denim world by storm. They were first featured on Denimology in June of this year and since then have appeared almost every week as their vintage inspired collection proved especially popular with female celebrities in LA. Their boyfriend style jean (which helped kickstart a global trend) was worn by everyone from Sarah Jessica Parker, Reese Witherspoon and Rachel Bilson whilst their skinny slouch jean was a hit with Kate Beckinsale, Mena Suvari and Gossip Girl’s Jessica Szhor.

In fact the only negative thing about Current/Elliott was getting hold of a pair as they were so popular they sold out in many places. Judging by their most recent lookbook 2009 looks to be just as successfull and for that reason Current/Elliott are named the Denim Brand Of The Year 2009.