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This week’s Designer Q & A is with Trace Ayala, Founder/Designer of William Rast.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I love jeans because they allow you to be comfortable and stylish and most importantly remain true to your own personal style. There are so many different kinds of jeans, and different ways to wear and style them, everyone can be unique and yet we are all still wearing jeans. They have managed to improve with the trends as well, they might have been around for 200 years, but they’ve certainly evolved.

2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We are passionate about our jeans. We want people to feel comfortable and look good in them, and really just be themselves. We pay a lot of attention to detail, fit and wash and make all our jeans here in LA.

3) Who do you imagine is a typical customer?
We hope everyone finds a style that works for them, but realistically our core consumer is a younger, fashion focused consumer – looking for something they can keep in their closet as a basic styling piece… something they can wear with all different looks.