Buffalo Jeans’ latest ad campaign melds prep school cool with irreverent attitude, channeling the smooth-talking boy that arrives on motorcycle and the bed-headed girl that smokes in the loo. Emblemmed blazers are taken down a peg with heavy metal chains over dark and dirty jeans, while shiny printed blouses give bell-bottoms a 70s rockstar vibe. Higher-than-usual leather boots worn over jeans toughen up boy and girl for added grime.



  1. this campaign is out of this world!!!!!!!
    buffalo really turned their image around with this one (apparently they had hired some marketing guru at the time to reposition the brand). too bad they went back to their old ways with the latest campaign: it is ugly and slutty, and a shame for their new marketing person….

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