This week’s Designer Q & A is with Emily Current co-founder (along with Merritt Elliott shown above) of uber-hip denim brand Current/Elliott.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is an american tradition and somehow remains relevent and timeless year after year.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Current/Elliott is a personal curation of our favorite denim silhouettes and washes throughout history. We choose to honor the tradition of denim and offer confortable, wearable, easy jeans inspired by historical bodies and washes.

3) Who do you imagine is a typical customer?
The Current/Elliott customer is anybody from a fashion darling in a chanel jacket and sky high stillettos or a mom at the park pushing a swing. We strive to create pieces we ourselves would like to wear day and night and jeans that a person who genuinely appreciates and collects denim would find authentic.