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The new ad campaign for Lucky Brand Jeans (see above) features celeb offspring in the form of Alexandra Richards (who is the daughter of Keith Richards) and Ben Taylor (who is the son of James Taylor). Lucky Brand are not the first denim label to choose the celebrity progeny to promote them, last week Mango Denim announced they would be using Dakota Johnson (daughter of Melanie Griffiths and Don Johnson) in their new ad campaign and before that 4 Stroke Jeans used Keith Richard’s other daughter Theodora who helped produce as well as promote the brand.