Save for the classic leather tag, there is actually little about new L.A. label Rivet de Cru, French for ‘vintage rivet,’ that is old-timey. Instead, bold contrast stitching and a trademark scribble across both backpockets is the standard for loose men’s denim and skinny jeans for women. In the lookbook, bright saturated tans and toned bodies conjure up images of The Hills and those way too good-looking boys at play.