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UK supermarket Asda believe they have come up with the solution to ill-fitting jeans. In addition to the regular sizes 10, 12 and 14 they are going to launch in-between sizes 11, 13, and 15. Why exactly they think that the fact they are going to sell jeans in all sizes might be newsworthy I don’t know, premium brands have been doing this for ages. But what I find amazing is that these jeans will sell for just £12, how good can a pair of £12 jeans ever possibly fit?