This week’s Designer Q & A is with Maribel and Claudia founders and co-designers of Spanish denim brand Denimfactoria.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Claudia: Jeans are a very versatile piece of clothing: you can dress up or down, you can wear it by day or night, out to work, at nightclubs. Today we can wear jeans (almost!) everywhere.

Maribel:. You might own jeans from 10 years ago and they can still look amazing. You might wear a pair of jeans till they have holes all over and be falling apart and it is the one piece of clothing you won’t look like a nut wearing out in the street.

2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?

Maribel: Our aim at DENIMFACTORIA is to create one of a kind jeans. We want every one of our styles to be remarkable and unique, we steer away from boring jeans (but we have nothing against boring jeans! We just don’t want to make them!)
Claudia: We care a lot about special detals. Our Alpha jeans have hand-embroided details for example and really huge, exaggerated cuffs.
We care about the environment and we give away a really cool reusable tote, 100% biodegradable, with the purchase of any jeans. We are really concerned with the amount of plastic bags used and discarded each day so if people reuse this bag it might help a bit.

3) Who do you imagine is a typical customer?

Maribel: a woman who wants quality and well-made jeans, with a great fit. Someone who likes fashion but is no slave to it, mostly someone who is on the hunt for fun jeans.
Claudia: Our customers vary a lot. I’ve seen women wearing our jeans very stylishly at nightclubs but I’ve also seen young professionals wear them to work and even 50+ women rocking them while shopping at Madrid’s Golden Mile.