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Though the over-worked, tattoo-embroidered jeans of new brand Purple Hearts Wear very much echo an Ed Hardy aesthetic, the clawed detailing (on several styles for men and women) that reveals a “wound” of glittery blood is certainly a fresh slant on ripped denim. And if box office numbers for Twilight or the new Friday the 13th are any indication, edgy trendsetters will think so too.

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