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Nothing says American cowboy like the name Wrangler, and yet when the label launched luxury line Wrangler 47 two years ago, it was instantly picked up by Barneys and consequently, stylistas everywhere. In this case, the success wasn’t intensive PR or celebrity endorsement- it was just plain beautiful jeans. Although Wrangler 47 maintains very few fits, the soft, pre-worn material and subtle washes return denim to its nature of effortless cool. Here’s a look at their latest collection, which takes cues from Wrangler’s roots as a workwear jean and gives its wearer a roughed-up, grungy air.

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