Jeans brands don’t get much cooler than April 77 with their killer unisex skinnies, guitar pick pockets and rock & roll vibe. Autumn will see them moving into serious jeans territory with the launch of a high-end collection of Japanese red selvedge denims, and above is a glimpse of the denims and styles at sketchbook stage. Barneys and Bergdorf’s will carry them in the USA, and we’re desperately hoping they’ll be available somewhere in the UK too!

Source: Refinery 29