More shifting in the designer denim world this week, kids! PR Director and Creative Director, Eleanor Ylvisaker and Scott Morrison, respectively, are leaving their places at the helm of The Earnest Sewn Company. The co-founders of the label, although planning to remain as minority share-holders in the label, will no longer keep a creative or directorial role in the day-to-day operations at cult jean company.
Earnest Sewn, which is known for mixing the Japanese wabi-sabi denim aesthetic with All-American indigo dyes and old fashioned loom-woven quality is about to see big changes. What was supposed to be a new West Coast retail location at 7501 Beverly Boulevard (falling on the heels of the Malibu location’s somewhat-success in 2008) is now looking like a no-go.
The company’s current President, Michael Press, told WWD on Tuesday that, “Scott and Eleanor did an outstanding job creating an iconic brand and an ideology within the company, but taking that concept and the brand to the next level is something the company’s been struggling with for a long time.”
To most, Earnest Sewn’s “iconic” “idealogy” (as the press put it ever-so neatly) has become somewhat synonymous with Ms. Ylvisaker’s mega-chic and Mr. Morrison’s uptown bohemianism. And, to that end, I can say that I am both very excited and yet slightly alarmed by the concept that bigger will be better at Earnest Sewn. You never know what tomorrow will bring!