1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Versatility. Especially, with the increasing shift to informal dress in almost every social setting.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Our unique use of fabrics and color and our general rebellion towards the traditional mentality of what makes a pair of jeans.
3) Who do you imagine is a typical customer?
Fashion forward professional with a taste for the diverse.