Designer Q & A - Never Denim nina.JPG

This week’s Designer Q & A is with Nina Roana Engebretsen, Designer at Norwegian jeans label Never Denim.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Anything made from denim fabric is constantly changing and developing as you wear it. It becomes personal and distinct, and that is why we love it. Jeans are the key item in every wardrobe, and defines a look whether it is cool, chic, clean, rough, hot, posh ….all depending on the way you wear your jeans.

2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Cool new washes and details! Never Denim brings you the newest fashion on jeans first! It is a flirty and feminine jeans concept with heaps of attitude, specially made for girls by girls. Whatever mood you are in…Never Denim will take you there.

3) Who do you imagine is a typical customer?
A girl with attitude who knows what she wants. She is fashion conscious but without following trends too much. She is both Rock Chick and The Girl Next Door. She wants to stand out from the crowd one day, and then be comfortable and relaxed the next day. Never Denim is how girls are: sweet, happy, melancholic, gorgeous, tired, energetic, confident, unsecure, cool and lovable to the bone!


  1. Hello
    I have seen your jeans in many places.I want to know do you guys plan on producing plussize jeans? I wear a size 3x or size 20 but i love your jeans please if they are already out tell me wear!

  2. Hi,

    It’s really nice to hear from you I am one of the lover for never denim jeans cocept 🙂


Comments are closed.