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Diesel always comes up with the most interesting marketing campaigns and here is another one – Diesel Black Friday which take place the weekend of April 17th. Sources tell us that you must visit the Diesel Black Friday website to print out your bank note which will get you 30% off, or use code blackfriday at the online store to get 30% off. Not only that, there will be special “red notes” floating around the city where Diesel stores are located that will entitle you to “extra special discounts”. If you are a Diesel Cult Member – you can use code cultblackfriday and get 35% off in the online store! So join the cult!

From the Diesel press release:
“In a world of uncertainties and current economic turmoil , everyone is anxious about losing their bearings yet alone their money!…but don’t worry Diesel comes to rescue to stop us all feeling blue by offering free illegal tender- yes that’s right free Diesel Black Money!

These outlaw notes will act as official currency at all Diesel stores…..so keep your eyes peeled and your ears open as a wad of scattered Diesel bank notes could be at a tube station, train or even just round the corner from you……

The outlaw notes will be scattered across the city and valid from the notoriously named “Diesel Black Friday” on Friday 17th April for one whole weekend allowing us all to survive the crisis.”