A bit of background on the brand: Sass & Bide is described as a love of all things creative, a passion for individuality and freedom of expression; the intuitive fusion of contradictory elements to form a beautiful whole. But, more than anything else, it is the realisation of a dream shared by best friends Sarah-Jane Clarke and Heidi Middleton. Sass and Bide, as they have always known each other, achieved an instant hit in the notoriously competitive market with their unique denim creations. They started out in the early days by utilizing Heidi’s life long passion for innovative design, and Sarah-Jane’s extraordinary sense of style in bringing the pieces together to create a total look, the girls were facing increasing numbers of enthusiastic repeat customers and referrals.
Today Sass & Bide is sold in some of the best boutiques and department stores around the world, and enjoys the enviable support of both the fashion press, and the it girls we read about in their pages every week. Love the jeans girls! I can’t wait to see more from this brand!