The new collection from Wrangler reshapes their long heritage as a denim outfitter with a sharp, modern, contemporary take on fit and styling. Blue Bell is a collection for anyone with a taste for top quality, beautifully-considered clothing. Blue Bell sits at the very pinnacle of the Wrangler product offer. Retail prices for jeans are between €130 and €220. The line is being sold to select retailers across Europe for Fall/Winter 2009/10 and marketed as a premium sub-brand. You can find these styles pictured below at Asos.com.
Included in the new line – approximately 50 pieces, made up of five cuts of jeans: a slim, a bootcut, a regular, a classic and an anti-fit. These have been crafted in four exquisite denims, including soft company-favorite North Carolina Old Left Hand 12oz and sturdy cowboy classic Colorado Selvage Right Hand 15oz. The delicate washes are exclusive to Blue Bell and follow natural patterns of wear.
In 1947, Blue Bell was the clothing company that launched Wrangler to cowboys and jeans fans. Its name remains legendary among denim aficionados around the world. Revitalized for Fall/Winter 2009/10, Blue Bell becomes more than a blast from the past: it is the face of the future.