Australia’s Jean Queen, Bettina Liano, is set to launch a new denim campaign with Aussie born, New York based ‘it’ girl, Jessica Hart, this April 2009. Hart’s smoldering sex appeal is expected to rock the nation in Liano’s “Shredded” O Jean Leggings.
Renowned for high quality imagery, the new campaign is classic and raw and features next season’s Limited Edition must-have denim. The new denim style will add ‘Punk Rocker’ attitude into the ‘O’ Jeans collection and features individually applied shredded and inked detailing.
Bettina Liano O Jeans are manufactured in Australia from the highest-quality international fabrics and designed to elongate the leg and lift the butt. The original O Jean “True Bootleg” est. 1989 is still one the biggest selling styles. The fashion-forward collection is continually updated and features Rinse as its signature wash.