Jess Hart image.jpg

Australia’s Jean Queen, Bettina Liano, is set to launch a new denim campaign with Aussie born, New York based ‘it’ girl, Jessica Hart, this April 2009. Hart’s smoldering sex appeal is expected to rock the nation in Liano’s “Shredded” O Jean Leggings.

Renowned for high quality imagery, the new campaign is classic and raw and features next season’s Limited Edition must-have denim. The new denim style will add ‘Punk Rocker’ attitude into the ‘O’ Jeans collection and features individually applied shredded and inked detailing.

Bettina Liano O Jeans are manufactured in Australia from the highest-quality international fabrics and designed to elongate the leg and lift the butt. The original O Jean “True Bootleg” est. 1989 is still one the biggest selling styles. The fashion-forward collection is continually updated and features Rinse as its signature wash.



  1. hey there..
    i have bought the bettina liano A/W 2009 jeans and i have worn it and it felt so amazing and comfortable which i would just want to wear the jeans sleeping..
    oh and when you mentioned the word LIMITED i was so happy.. because out of the hundreds i have my own pair!

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