This week’s Designer Q & A is with Lee Holman who is Creative Director at Habitual.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I think Yves Saint-Laurent’s quote about jeans perfectly expresses why it continues to be so popular in Today’s market. “I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” YSL
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
HABITUAL is one of the Original LA Premium Denim brands and it has kept the same core principles, which is offering sexy body conscious fits made from luxurious fabrications. With each HABITUAL jean it goes through an intricate labor-intensive wash and dye process and they are handcrafted out of the USA
3) Who do you imagine is a typical customer?
We have a diverse client base due to the rigorous work on making the HABITUAL fit versatile for all body types.