Designer Q & A - YMI Jeans ymi_1.jpg

This week’s Designer Q & A is with David Vered, Designer at YMI Jeans.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans are a lifestyle (period). They are the easiest, most comfortable and practical piece of clothing to wear. Jeans can be worn sexy and/or casual. They will always be a timeless piece of clothing.

2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We are very passionate about our brand. We pay close attention to design and detail and are industry noted for our overall fit and affordable price; these areas set us apart from our competition. We want girls to feel comfortable and sexy when they put on a pair of our jeans.

3) Who do you imagine is a typical customer?
The teenage girl who wants to be in her 20’s and the women in her 30’s who wants to be in her 20’s again. We have found that our consumer range is broad and women of all ages are wearing our jeans.