This month YMI Jeanswear announced Kimberly Caldwell as the new face of the company’s Fall 2009 advertising campaign. Continuing to showcase rising stars, YMI hand-picked the singer, actress and television personality to represent the brand’s image.

Kimberly Caldwell is best known for being a contestant on American Idol, and is also known for her work as an entertainment correspondent and host for the TV Guide Network. Also, coming soon, Kim will host a new MTV reality show called “P.Diddy’s StarMaker,” set to premiere in late spring/early summer 2009. Adding to all she already has going on, she is set to get her own Ryan Seacrest-produced reality show, tentatively titled “Crashing With the Caldwells,” which will follow her in the studio recording her forthcoming debut album, attending and hosting red-carpet events and living in her Los Angeles home with her sisters.

YMI Jeanswear is available at Dillard’s and other fine retailers.