Lee is once again asking companies to get casual for the cause and encourage their employees to wear jeans to work on Friday, October 2 — in exchange for $5 donations to support the charity. Proceeds from Lee’s National Denim Day, which has already raised over 75 million dollars since its inception in 1996, will benefit Women’s Cancer Programs of the Entertainment Industry Foundation. Log on now to denimday.com to learn more about Lee National Denim Day and register your own group, or just support any existing team. Then get set to slip into your favorite jeans in the name of a good cause on October 2.