Here is another ad from Wrangler’s rather esoteric We Are Animals ad campaign. You won’t see anything as obvious as a pair of jeans in this video entitled “Why”.

Instead you get arty black and white clips of people boxing, climbing mountains, riding horses along with the questions about why we push ourselves to the limits. The answer according to Wrangler is because “We are Animals“. And the implied message is that Wrangler are the jeans that you should be wearing whilst you are living life to the extreme.