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This week’s Designer Q & A is with Örjan Andersson, Creative Director of Cheap Monday.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
The interesting history of jeans in combination with the good looking and changeable fabric. Another important thing is all the youth and music culture groups that have dressed themselves in jeans for so many years in so many different expressions.

2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
The good price in combination with a personal and modern look.

3) Who do you imagine is a typical customer?
A young music and fashion interested student.

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