This week we have a Retailer Q & A with Mauro Farinelli – Owner of Farinelli’s. He recently collaborated with Michael J Krell on a limited-edition hoodie and will be releasing a limited-edition pair of jeans with Crate later this month.
Don’t forget to also take advantage as a Denimology reader of the code “ilovejeans” for 20% off your purchase at checkout at ShopFarinellis.com.
1) Why do you think is it that after 200 years jeans are still one of the most popular items of clothing?
I don’t think modern science has made anything cooler yet.
2) Denim retail is a competitive business, how do you ensure that your shop stands apart from the rest?
My dad used to say, “If your friends ate shit, would you eat shit?” We offer the best customer service, we offer the best products. If you’re going to be a follower and follow your friends then eat shit. If you want to stand out and be a forward thinker and appreciate quality, customer service, and fashion at its best then you’ll come to us.
3) With hundreds of denim brands to choose from how do you decide which to stock?
That’s an easy question. 98% of the denim brands, premium or lower, are complete garbage.