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Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, and improve Evisu’s products using designs which will appeal to both European and American markets. Part of Morrison’s new duties include moving Evisu headquarters from Hong Kong to New York, and starting expansion into the US market.

I can’t wait to see what Mr. Morrison brings to the table at Evisu!

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