In celebration of denim, Nudie Jeans are arranging a global Wear & Tear Competition launching on July 1, 2009. Start with a new pair of dry Nudie Jeans and wear them everyday until 1st of March 2010. Sign up, take and upload photos continually showing how your jeans are getting worn in. Whoever has the most beautiful jeans when the competition ends on the 28th of February 2010 will be awarded a 500 euro voucher in the Nudie Jeans web shop. A winner will be selected from each country that has a Nudie Jeans retailer. On the competition website you will find useful information and helpful tips on how to break in your dry Nudie Jeans.