As shown previously on Denimology, Australian menswear label Flux are making waves on the international market. Their new collection “VICTORIE” is flying out of stores as we type. Denis and Julian from Flux have taken some time out to do a Denimology – Designer Q & A.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

Jeans are versatile, dressed up or down. They came from a workwear background, then the rebels and rockers got ’em, and if the rebels and rockers say it’s cool, who’s gonna argue with them!
Especially for us guys, what the else are you going to wear? That’s what FLUX make – jeans and tee’s. That’s all you need.

2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?

We hand treat each and every pair of jeans we put out. So that means no mass productions and no overseas imports – it’s all made and treated here in Melbourne by us. Our jeans are very simple in that there are no frills, no bells and whistles – just great fits, the best washes and extreme attention to the fine details. And the branding is subtle and clever.